Course Description:

This demanding two-month Digital Marketing Master class course is designed to prepare students with necessary skills in On-Page SEO, Facebook Marketing, YouTube Marketing, and LinkedIn Marketing. Participants will gain applied experience and a concrete foundation in digital marketing strategies and techniques.

Month 1: Digital Marketing Basics and On-Page SEO

Week 1: Introduction to Digital Marketing

1. Understanding Digital Marketing
2. The importance of Digital Marketing
3. Key digital marketing channels

Week 2: Website Optimization for SEO

1. On-Page vs. Off-Page SEO
2. SEO fundamentals
3. Keyword research and analysis
4. On-Page SEO best practices

Week 3: Content Creation and Marketing

1. Content marketing strategies
2. Content types and formats
3. Creating engaging content
4. Content distribution

Week 4: Measuring Digital Marketing Success

1. Google Analytics basics
2. Key performance indicators (KPIs)
3. Data-driven decision making

Month 2: Social Media Marketing

Week 5-6: Facebook Marketing

1. Creating a Facebook Business Page
2. Understanding Facebook Ads
3. Ad targeting and campaign creation
4. Ad content and design
5. Analyzing Facebook Insights
6. Facebook Marketing best practices

Week 7-8: YouTube Marketing

1. YouTube as a marketing platform
2. Creating and optimizing a YouTube channel
3. Video content creation
4. YouTube Advertising
5. Video SEO and optimization
6. YouTube Marketing best practices

Week 9-10: LinkedIn Marketing

1. LinkedIn for professionals and businesses
2. Building an effective LinkedIn profile
3. Creating a LinkedIn Company Page
4. Content strategy for LinkedIn
5. Networking and outreach on LinkedIn
6. LinkedIn Advertising
7. Measuring LinkedIn Marketing success
8. LinkedIn Marketing best practices

Assessments:

Weekly quizzes and assignments

Final project: Students will create and present a comprehensive digital marketing strategy that integrates On-Page SEO, Facebook Marketing, YouTube Marketing, and LinkedIn Marketing.

In-class discussions and participation

Additional Resources:

1. Access to industry-leading tools and resources
2. Guest speakers and professionals in the digital marketing field
3. Case studies and real-world examples

Certification:

Students who successfully complete the course, including all assessments and the final project, will receive a Digital Marketing Fundamentals Certificate.

Prerequisites:

No specific prerequisites are required, but basic computer and internet literacy is recommended.